Our Breast Assured website and Keep Abreast Campaign aims to provide breastfeeding information for educational purposes to anyone with an interest in breastfeeding and to normalise and celebrate breastfeeding and parenting. We support all parents here, whether their breastfeeding journey is just a thought in pregnancy, or just the first feed, or if it continues until natural term weaning when the child chooses at whatever age that may be!

Although the main focus of the website is breastfeeding, other topics may be covered. Everyone is welcome here, whether they breastfeed or not.

Although the articles are separated into HCP and family sections, they are all available for all to read, the distinction is based on the level of detail in the particular article.

The series is not yet complete- it will be continually added to. If there is anything you would like to see on the site, let me know and I will happily add it!

Important Note

This website and the information on it is provided for educational and information purposes only. It is not a substitute for an assessment by a healthcare provider. It does not constitute medical advice for individuals nor is it official medical or prescribing guidance. Online information is not a substitute for these. It serves to provide educational resources (and some fun too!) and to collate useful information and resources in one place.

All text and images are copyright and cannot be used without permission.

I hope you enjoy the site!